Marketing Analytics & Reporting
Stratum’s marketing performance analytics provide the insight you need to …
- Target the right prospects and customers
- Use your promotional monies more effectively
- Select the best channels for your marketing campaign initiatives
- Better identify opportunities to increase sales and growth
- Achieve your category management objectives
Relevant Stratum Marketing Analysis & Performance Management Articles
How CPG Brands Can Harness the Power of POS Data

Is Your Data Ready for AI and Analytics?

A Strategic 8-Step Approach to Successful Business Intelligence Deployments

Harnessing Data Analytics to Fuel Business Growth

The Benefits of Integrating Operational Reports with Strategic Analytics

The Advantages of Using Self-Service Business Intelligence (BI) Tools

How to Successfully Onboard a New Business Intelligence & Reporting Solution

4 Factors Fueling the Growth of Modern Data Hubs for Business Reporting

Cascading KPIs To Drive Business Performance

5 Balanced Scorecards for Manufacturers

The Value of Linking KPIs with KRIs

Why You Can't Be Successful with Your Sales & Operations Analysis Using Excel or Power BI Alone

Why a Modern Data Hub is Crucial for Visualization and Other Analytic Tools

5 Attributes Of An Effective KPI System

Defining KPIs That Are Optimal For A Manufacturing Business
